Marketing Communications Article essays

Marketing Communications Article essays In completing this analysis of an article, I chose an article by Columbus (2006) that illustrates how marketing departments both in manufacturing and enterprise software companies are striving to stay in touch with their customers more than before, often using new approaches to do this. In terms of the credibility of the article, there is sincerity and honesty in the authors voice, as he is advocating a new perspective on how to understand customers, not a specific product or service to accomplish the task. The author has a bias to the non-traditional approaches companies can use to listen to their customers, and shows an impatience with marketing organizations that only rely on dated cuase-and-effect relationships in relating to their customers. The central theme of this marketing communications article by Columbus (2006) is that its time for marketing departments to snap off the auto-pilot of how they have always done business and embrace user-generated forms of media including blogs. What is fascinating about the article is the move by software company SAP to invite bloggers to a recent event and freely let them report on it. This is a risky move but for the company profiled, SAP, it turned into a huge marketing communications win, as bloggers gave more immediate and unbiased reporting of one of the software companys largest events ever. The central theme continues with getting back in touch with customers and earning their trust. The author asks if the reader would trust their company to do business with them. Thats a provocative statement. The audiences for this article are marketing managers, directors, and vice presidents in manufacturing and software companies. Columbus (2006) makes some excellent points with regard to rejecting the status quo of how marketing has always been done in companies and calls for an embracing of major change. While ...

What Is the Advanced International Certificate of Education (AICE)

What Is the Advanced International Certificate of Education (AICE) SAT / ACT Prep Online Guides and Tips For students looking for a more challenging high school experience or for a chance to earn college credit, many high schools offer advanced college-level programs. The newest one of these is the Cambridge AICE, an international diploma program created via the University of Cambridge in England. Curious about whether this program is right for you? In this article, I'll explain the AICE approach, the coursework necessary to get the diploma, and how it compares to AP and IB classes. What Is the Cambridge AICE? AICE, which stands for Advanced International Certificate of Educationand is pronounced like the word "ace," is aset of challenging college-level classes forhigh school students. It was developed by Cambridge Assessment, a non-profit, non-teaching department of the University of Cambridge in England. Like theAP and IB programs, AICE was designed to give students the option to pursue a more rigorous and ambitiouscurriculumby teaching youkey skills to succeed in college-level work.At the same time, AICE classes and the diploma structure are flexible enough to let students tailor the coursework to their specific interests and strengths. Besides the academic and intellectual appeal of learning in greater depth, AICE lets you earn an advanced diploma toboost your college application. Italso has the potential toget you college credit or let you place out of intro courses once you're a freshman. However, because it is still a newer program, not all colleges viewAICE classes in the same way they do AP classes. You can use the Cambridge Assessments lookup tool tocheck whether your target college accepts AICE. Where Is AICE Offered? Currentlyin the US, AICE is primarily offered in Florida high schools,though there are several other schools offering the diploma scattered throughout the country. In Canada, AICE is only available in Toronto, but there are schools affiliated with AICE throughout the world, primarily in Great Britain. If you’re looking for a school that offers the AICE diploma, you can useCambridge Assessment’s lookup tool to find high schools around you. The Financial Benefits of AICE On top of its emphasis on flexible class offerings and its potential to strengthen your college application, AICE has several financial benefits as well. For one, AICE classes and exams are free for students- your school pays all the fees for this program! For students in Florida, an AICE Diploma is a great way to secure some money for college.If you've earned the diploma and completed 100 hours of community service, you will automatically qualify for the Florida Academic Scholars Award viathe Florida Bright Futures Scholarship Program. But you don't need to earn the AICE diploma to get this scholarship. Some combinations of AICE coursework, community service hours, and minimum scores on the SAT/ACT are also ways to win Florida Bright Futures awards. How Do You Enroll in the AICE Program? You can't sign up for AICE on your own but instead mustrely on your school to provide it- the same way your schooleither does or doesn't provide Honors and AP classes. If your school wants to sign up to offer AICE classes to students, your principal or head of school can go tothe website that explains how to have your school join. AICE is not guaranteed to teach you to levitate books, but there's nothing stopping you from using that argument to convince your principal to sign up. How Is AICE Structured? The AICE program is made up of one-year classes called AS Levels, andtwo-year classes called A Levels. AICE classes can be taken individually, or you can take the two-year program and get an AICE diploma. There are some classes that can be started at the AS Level and then extended to the A Level later. What Are the Classes Like? AICE classes put a lot of emphasis on writing, critical thinking, and delving deep into their subjects. AICE classes aren't very rigidly structured, and AICE exams are somewhat modular. This flexibilitygives teachers a lot more room to spend extra time investigating what seems to be interesting to students and leaving out or shortening other course sections. Individual Classes vs Full Diploma With AICE, you get the choice of either taking individual classes from their course menu, or doing the full course of study needed to get the diploma. If you decide to just take individual AICE classes, colleges will treat them just as they do individual AP classes. These courses will add rigor to your transcript, count more in your weighted GPA, and show colleges that you are willing to challenge yourself and are a motivated student. Getting the AICE diploma requires a much bigger investment of time and effort. But, since each class was designed to be part of the program, the skills and knowledge you learn from one class will benefit you in others. Also, the classes are structured to fit together to give you a more rounded perspective on global issues. To get the AICE full diploma, you need toearn seven course credits within a 25-month period (previously thefull diploma only required six credits). One of these seven credits needs to bethe mandatory core class Global Perspectives and Research. Working on the core was mandatory, but Joe couldn't help feeling a little silly digging around inside a giant apple. What Classes Can You Take? If you're going for the full AICE diploma, the one class you will have to take is the Cambridge International AS and A Level Global Perspectives and Research. This class is the core of the program. But don't worry- it's less a content-heavy class and more a skills-building workshop. In Global Perspectives and Research, you first pick three global topics out of 30 options,such as artificial intelligence, international sport, tourism, and many others. Then, you conduct research to examine these topics from different perspectives, such as the economic impact, ethical dilemmas, environmental forecasts, and so on. Finally, you write a paper, take an exam, and do a group project about your research. All the other classes are your choice. These fall into four groups: Group 1: Mathematics and Sciences Group 2: Languages Group 3: Arts and Humanities Group 4: Interdisciplinary In order to earnthe diploma, you'll need at least one credit each fromGroups 1, 2, and 3. You can have at most two credits from Group 4. Other than that, anything goes. For example, if you're a math whiz, you can load up on the Mathematics and Sciences classes, and only take one class from the Languages Group and one from the Arts and Humanities Group. What do you mean, that's an overload of math? There's no such thing as an overload of math! Here are all the available classes in the AICE Diploma program: Group 1: Mathematics and Sciences Group 2: Languages Group 3: Arts and Humanities Group 4: Interdisciplinary and Skills-BasedSubjects Biology Afrikaans Accounting English General Paper Chemistry Arabic Art and Design Global Perspectives and Research Computer Science Chinese Business Thinking Skills Design and Technology English Language Classical Studies Environmental Management French Design and Textiles Further Mathematics German Digital Media and Design Information Technology Hindi Divinity Marine Science Japanese Language Economics Mathematics Language and Literature in English Environmental Management Physical Education Marathi Food Studies Physical Science Portuguese French Literature Physics Spanish Geography Psychology Tamil Hindi Literature Urdu Hinduism History Islamic Studies Language and Literature in English Law Literature in English Media Studies Music Nepal Studies Portuguese Literature Physical Education Psychology Sociology Spanish Literature Travel and Tourism How Does Grading Work? In each class, you'll do a variety of graded work. In addition to final exams, students write essays, create presentations, and do group projects. Most of this work is graded by your teacher, but some of the essays, presentations, and all the exams are sent away to be graded by Cambridge Assessment. In each class, the range of passing grades goes from A* to E. A* is the AICE version of an A+. Getting an E is basically like getting a C in normal US grading, or like getting a 3 on an AP exam. Depending on your individual AICE class grades, your full diploma will be awarded with Distinction, with Merit, or Pass. The more ornate the certificate, the greater the diploma honors. Distinction diplomas come studded with emeralds and feature a gilded background of the full text ofHamlet. Should You Take AICE? If the only advanced curriculum that your school offers is the AICE program, you should definitely sign up for as many courses as you can reasonably handle and do well in. The classes are similar to AP and IB classes in difficulty level, and colleges love seeing transcripts that show your willingness to tackle hard classes and manage a heavier workload. But what if you have to choose between AICE, AP, and IB? I will lay out the pros and cons of each to help you decide. Should You Take AICE or AP? First, let's talk about the differences between theAICE and AP programs. AICE is designed almost in opposition to the way AP classes are structured. The AICE Diploma is a program rather thana random selection of classes. This means that it can offerclasses in niche subjects, such as tourism and marine science, and then fit those classes into an overall globally minded framework. Also, unlike AP classes, which tend to go wide and broad in their subject areas, AICE classes are more narrow and focused. AICE classes stress essay writing and project-based learning over rote memorization and multiple-choice exams. Because of this, teachers can dive deep into details and deemphasize others, depending on student interest. According to some students, this also means that the AICE exams seem easier- as long as you have a well-reasoned, supported argument and can write well, your answers should get a good score. Finally,whereas college credit for AP classes is based on the score you get on the AP exam, college credit for AICE classes is based on passing the exam, not on the specific score you receive. In other words, a 3 on an AP exam probably won't get you college credit in more selective colleges, but an E in an AICE class might. If you have the choice between AP and AICE, pick AP if: You are a very good test taker who does best with fact-based learning You are interested in a subject AP offers and AICE doesn't offer An excellent teacher is teaching the AP level You've already taken the AICE level of a particular class but are now interested in getting a broader overview of the same subject Your target collegesdo not recognize AICE Pick AICE if: You are interested in getting the full diploma You would like to learn about a subject from a global perspective You want toimprove your writing and public-speaking skills You aren't sure you can get a 5 on an AP exam but would like to try for college credit or advanced placement You live in Florida and canbenefit financially from the Bright Futures Scholarship Florida: land of Disney, sea cows, and free college money for good students. Should You Take AICE or IB? The IB and AICE programs are much more similar than they are different in the way they both approach teaching and the curricula of their classes. The main distinguishing characteristic of AICE is that Cambridge Assessments is notably vocal in its concerns abouthomework load, which is something IB doesn't address. AICE homework is designed to maximize yourlearning without unnecessary repetition or busywork. The designers of AICE talk a lot aboutstudentneed to have time for extracurricular activities as well asfamily and social lives. AICE is also more flexible for students who have strengths in certain subject areas. Unlike with the IB program, with AICE you can get the AICE Diploma by taking mostly classes in the subject group where your strengths or interests lie. If you have a choice between IB and AICE, pick IB if: You are interested in a more structuredprogram in which you won't have to design your own course of study An amazing teacher is teaching your school's IB program Your targetcolleges do not recognize AICE Pick AICE if: You'd like more flexibility in designing your own course of study You aren't sure if you want to go for the full diploma and would like the option of taking individual classes You are interested in starting some classes at the one-year AS Level before committing to the two-year A Level You live in Florida and canbenefit financially from the Bright Futures Scholarship Why buy the A-Level cow when you can get the AS-Level milk for free? What’s Next? Did you know that the AP also has a diploma program? Check outour complete guide to AP Capstone anda complete list of the schools that offer it. Interested in learning everything you can about all the different advanced placement options? Readour explanation of the International Baccalaureate. Wondering how all of your advanced placement classes will benefit you once you get to college? We’ve gotthe scoop on how colleges treat AP credits. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Chronic Pain Management and Nurse Practitioners Term Paper

Chronic Pain Management and Nurse Practitioners - Term Paper Example Recent increased focus on pain via hospice programs, state, national, international pain gatherings, pain clinics and professional pain organizations confirm the importance accorded to chronic pain and its management in the healthcare sector. This level of attention notwithstanding, a good number of family and primary care nurses and nursing students are poorly armed with the information, skills and awareness to manage chronic pain (Arnstein, P., and Marie, B. St., 2010). In addition, patients and their loved ones lack the latest and the most accurate information on effective pain management (Droes, 2004). These problems are further compounded by certain misconceptions about chronic pain, which include the beliefs that most chronic pain patients receive enough pain treatment and that non-oral routes are preferred for opioid administration (Droes, 2004). The other misconceptions are that relief from pain is not a treatment outcome and that many patients exaggerate their pain. These ar e some of the misconceptions that nurse practitioners should drop to efficiently treat chronic pain (Droes, 2004). This paper explores the difficulties of treating chronic pain and barriers such as inadequate training and education, financial barriers and impacts, and issues of state and federal policies and guidelines on pain management. Specifically, the paper will focus on the healthcare economic issues surrounding nurse practitioners’ pain management efforts. Role of Nurse Practitioners in Chronic Pain Management According to a publication by the Nurse Practitioner Healthcare Foundation released on December 15, 2010, the issue of moderate and severe chronic pain has been largely ignored in the sector just like the issue of derisory management and treatment of chronic pain, not to mention the misuse, abuse, and diversion of prescription opioids (Arnstein, P., and Marie, B. St., 2010). In fact, that millions of U.S. citizens use millions of pain relievers for non-medical re asons annually should be a wakeup call for medical practitioners and the relevant state and federal authorities. Importantly, health care practitioners ought to address these issues to avert and avoid resultant problems such as overdoes, increased illness and injury risks and even death in some cases (Arnstein, P., and Marie, B. St., 2010). These problems not only affect individuals but also impinge on the welfare of the larger community. This situation calls on well-meant nurse practitioners to rise to the occasion and properly prescribe and dispense pain relievers. More concernedly, opioids for chronic pain should be handled with more caution and keenness since the health care economic impacts are direr, more so for patients and members of public who may use opioids in a manner not recommended (Richardson & Poole, 2001). To know their roles in managing and treating chronic pain, advanced nurse practitioners should first understand the problem of chronic pain. First, it is of the e ssence that nurse practitioners appreciate that chronic and acute pains are worldwide health problems, which can be treated. However, chronic pain has not been associated with the benefits of acute pain, which may have protective effects on illnesses and injuries in certain instances. On the other hand, some experts regard chronic pain as a high prevalence disease on its own. In fact, by 2006, about 76

Worldview Beliefs Essay Example | Topics and Well Written Essays - 1250 words

Worldview Beliefs - Essay Example This essay demonstrates and shows that what a person looks like at the present does not matter because as we age, our looks also change so that although we may have once been physically beautiful, with time, this beauty is eroded by age and what is left behind is a shadow of what we once were. However, I believe that inner beauty lasts forever because our character and our actions tend not to change as fast as our physical beauty does. An example of this is the way people care for others and one of these is my best friend who has influenced my worldview on this matter. She is a kind, loving, and helpful person and she has the ability to make others feel better, which makes her a treasured friend to have. In conclusion, I believe that the world would be a better place if only all of us could treat each other with respect and tolerance. We should seek to understand and appreciate that people have diverse opinions due to their backgrounds and experiences in life before passing any judgm ent, as this would stop many of the prejudices which some of us have against others. In addition, I am of the opinion that for people to experience greater success in life they have to develop the virtue of perseverance considering that every undertaking has its challenges. In addition, inner beauty, as opposed to the physical outer beauty, is very important since it outlasts the later. Moreover, inner beauty concerns inherent good characters other than the outward impression, which is often deceiving.... Doing so has also helped me to develop very close friendships with people who I would otherwise have not have had any time for and this has ensured that I have developed friendships which have filled my life. It has enabled me to develop the necessary social skills to interact confidently with people from different backgrounds on an equal basis without any feeling of superiority on my part. Many people consider the ability not to give up or perseverance a virtue and in fact, the majority of the world religions encourage it in their followers. Perseverance, from ancient times, has been one of the keys to success and it is very difficult to achieve any level of success without it. I believe that it involves the ability to be committed to a task that one has set for him or herself, to be able to work hard towards it, and to have the patience and endurance to make sure that this task is fulfilled satisfactorily. Never giving up also involves the ability to be able to bear the difficultie s that one is facing calmly and without any complaint because these tend to explain why many fail to succeed in whatever they are doing. A good example of perseverance is the one that the Wright Brothers had when they were attempting to make a flying machine. Many people had no faith that they would be able to make it and in fact, some even tried to discourage their attempts. Despite all this, the Wright brothers became even more determined to achieve their goal, it is this ability of never giving up that made them create the first airplane, and that is why we are able to travel by air today. There are many definitions of beauty but one of the most of these definitions tends to be based on the physical

Information Systems Essay Example | Topics and Well Written Essays - 1000 words

Information Systems - Essay Example The payroll information system will have information on the name, monthly salaries and hourly rates of employees. Hourly rates will also be required to facilitate the payment of overtime wages. Additional information such as location, department, employee identification number, and the date of employment would also be added to the system. This system would be updated with information received from the human resources department relating to recruitment of staff at Recruit 4 U three locations as well as separation of staff due to retirement, resignation, redundancies and involuntary termination. The payroll system would be set up to calculate taxes for each employee and would be paid over to the government on their behalf. At the end of each pay period the necessary information would be collected from various locations and this along with the information from head office will be used to run the payroll. Pay slips will be generated for each employee, indicating their gross pay, deductio ns – statutory and otherwise, and their net pay at the end of each pay period. Cheques consisting of the net pay would either be drawn for each employee or sent to their respective bank accounts if feasible. Additionally, a cheque would be drawn for the government in relation to total tax deducted from the employees pay for the period. The relevant entry from this module of the accounting information system would be used to make an entry into the financial accounts of Recruit 4 U.

History of Retail Industry Essay Example for Free

History of Retail Industry Essay Department stores were gradually introduced which gave customers a chance to choose between brands and products at one location. From JC Penney founded in 1902, to Piggly Wiggly in 1916 who was the first to offer checkout lines and self service. In 1961, Target was founded with Wal-Mart in 1962 and Kohls right behind them in 1963. It wasn’t long and Best Buy, Kmart, TJ Maxx, Costco, and many more retail stores opened their doors to the industry of shopping. It didn’t take long for the retail industry to take off and attract consumers of all kinds with the convenience of shopping and with it ame an experience as well. From department stores to grocery stores they transformed their ways of selling to gives customers not only the products they want but the atmosphere that was appealing. With Wal-Mart opening its doors in 1962 it made the 1960s the revolution in the world of retail. Today, retail industry is booming, yes with the recession it hurt some of the smaller businesses but for the most part they have stayed afloat. We did lose some big retail businesses in 2008 such as Linens N Things, Mervyns and Circuit City. With this being said, the retail industry needs to make stakeholders understand the role in the industry to help protect and improve their reputation as well as build the confidence in consumers. Corporate stakeholders have to be more than a moral responsibility to the company. They need to be a part of much more from how much consumers spend to supporting key policy issues and in the end will change the shareholder value. Social, Economic, and Political Setting The retail industry does a lot for the social and economic setting. Wal-Mart alone does a great deal for the communities where their stores are located. Not only do they provide jobs for around 1. 5 million people, they also have competitive pricing to help local economies. Their competitive pricing brings in more than 312 billion dollars. So not only is Wal-Mart a thriving company they believe in a family work culture as well as supporting their local communities. Many retail stores leave a big footprint in their communities and worldwide. They rally around charities and do their part to put a stamp on the map. On the other hand, most in the retail industry try to keep business and politics separate which seems to be the safest position to take. Some retail businesses like Wal-Mart and Coca Cola are open to their affiliation with the Republican Party and seems to help their image with the traditional consumers but most do not want to take a chance of offending their customer base. Domestic and International Ethics Starbucks who opened their doors in 1971 to forty-one year later they have become a global company with more than 19,000 stores in 60 different countries. They have made the Ethicsphere Institute’s World most Ethical Company List for six straight years. They introduced the Ethical Coffee sourcing program in 2001 to help farms in Central and South America improve their crops while remaining environmentally aware. They helped local nurseries plant over 200,000 seedlings to restore natural forest cover as well as decreasing the use of herbicides and chemical fertilizers with farmers. They also helped train farmers to help reduce the use of carbon by replacing more than 200,000 trees. Ecological and Natural Resources The retail industry has regulations made by the Environmental Protection Agency that they have to comply by to meet regulatory obligations as well as helping reduce environmental impacts such as waste management, product selection and construction of new facilities. Retail businesses may have state regulations to comply by as well as Federal regulations. Many in the retail industry are taking great strides to help impact the environment. There are four areas that highly impact the environment. One is the choice of raw materials for clothing has big impacts on the environment. Cotton is known for its rigorous use of water and pesticides and the so called natural dyes that rely on the harvest of millions of insects to reach the â€Å"natural†color. The second is manufacturing. Textile dyeing and finishing mills can be high producers of water pollution and carbon dioxide emissions and by improving their mills to reduce water, energy and chemical use can really reduce the footprint of their global supply chain. The third is transportation which unfortunately manufacturers and retailers are on other ends of the globe which any mode of transportation sends some sort of pollution into the environment. The last impact is consumer care which many consumers may not even be aware of how a few simple steps can help reduce environmental impacts tremendously. One is washing in cold water and air drying if possible. Dry cleaning is another risk to the environment due to the chemical that is used to clean the clothes called perchloroethylene which has been known to cause many health effects with exposure to this in high levels. So it is not just the retail businesses that can help make changes to better our environment it also falls on the shoulders of designers to use fabrics that don’t require dry cleaning and to the consumers that purchase to make choices that help the environment. Clean by Design launched their program in 2009 to help reduce the environmental impacts by using buying power of multinational corporations by improving processes in the environment to reducing emissions and waste. It is astonishing to see by 2011 that Target, Wal-Mart, Gap, Levis, Hamp;M, Nike and Li amp; Fung are all participating in this program and hopefully they corporations will continue to get in board and the list will continue to grow. Social Issues In today’s lively and unstable business world of retail industry they are always faced with social issues such as customer choices, brutal competitors, complex global economy and the use of the internet. Retailers are constantly trying to find new ways to make their business more profitable and ways to get more shoppers through their doors. Retail industry has caught on to engaging with society and the consumers on a personal level. They are adapting and changing to the environment around them and constantly developing new ways to serve their customers with trust and brand loyalty. Just like Timberland Company did in 2008 by making a â€Å"nutrition label† on their shoe box to show the environmental impact it has from beginning to delivery of the shoe. The company did this in hopes of giving consumers the information they need to make environmentally smart decisions on buying. Not only did Timberland Company do this they also comprised their shoe box that is made up of 100 percent recycled post-consumer waste fiber, no chemical glues and only soy-based inks to print labels. Timberland is just one of many retail stores that take a stand on social issues. Target is another big business in the business industry that comes to mind. From opening its doors in 1988, Target has always tried to be a step above in the industry with the competitive edge logos to their reputation for low prices and offering organic foods in their superstores. They always try to maintain their mission statement which reads, to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.  ® brand promise. They not only cater to the consumers they are extremely involved with schools and the communities that surround them. They are partnered with St. Jude which is a huge plus for them and provide disaster relief and are always raising funds for our country’s children. Another company that has taking great strides to make their place in this economy just as their mission statement says to â€Å"Inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Rating of the industry’s overall social responsiveness I believe the retail industry for the most part is trying to take the right steps to make a difference in the economy and help insure the environment is first priority. Over the years we have seen so many big corporations leave footprints in the global economy as well as making the appropriate changes to better the community and environment we live in. References Retail. (2010). Retrieved from http://www. ceres. org/roadmap-assessment/sector-analyses/retail Wal-Mart. (2012, December 9). History timeline. Retrieved from http://corporate. walmart. com/our-story/heritage/history-timeline https://corporate. target. com/about/history/Target-through-the-years (2012, March). In Starbucks Ethical Coffee Sourcing and Farmer Report. Retrieved November 8, 2012, from http://assets. starbucks. com/assets/6e52b26a7602471dbff32c9e66e685e3. pdf Clean by design. (n. d. ). Retrieved from http://www. nrdc. org/international/cleanbydesign The evolution of retailing. (2009, 12). Retrieved from http://www. kpmg. com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Evolution-retailing-o-200912. pdf Ken, A. (2012, March 31). Wal-mart company.

Field Project :: essays research papers

Field Project   Ã‚  Ã‚  Ã‚  Ã‚  To start off my discussion about inequality in the world I asked my sister four questions. 1) What is your American Dream? 2) Do you think there is an exit for children who live in poverty? 3) What is your idea of â€Å"makin it†? 4) As a citizen what do you feel you can do to help? I wanted to get an idea of her overall thought before telling her the brutal truth if she doesn’t already know.   Ã‚  Ã‚  Ã‚  Ã‚  Answers: 1) My American Dream is the quote â€Å" Happiness is positive cash flow†. It symbolizes having a good job that provides me with plenty of money so I can have most of what I want. With a lot of work and perseverance, I think it would be possible to provide your children with a better life than you had. 2) The majority of children who live in poverty will remain in poverty. The way you are brought up is the way you’re going to stay. 3) My idea of â€Å"makin it† is to become successful and happy. 4) As a citizen and as my job I feed the children everyday and make sure they eat and that they are happy. I asked her to explain to me what she does everyday.   Ã‚  Ã‚  Ã‚  Ã‚  My name is Suzanne Michelle Boily and I am a Food Service Manager for the Board of Education. I work in Williamsburg Green point, Brooklyn. Previously, I worked in the South Bronx in District 7 at PS 29. I work in the school’s cafeteria. I was the only white girl in the area. When I first got the job I was very intimidated to be the minority. The children screamed to me â€Å"Hey whitey what are you doing here†. After a couple of months of getting used to it the children offered me to walk me to my car when school was out because they new it was dangerous. There used to be all kinds of pornography flyers left on my car. The neighborhood is called the projects. There were many open fields with rats running around and I always saw packs of stray dogs in the neighborhood. The children in school sometimes, which was usually never, came to school; they would drop out or come stoned. They didn’t care about school; they would just come into eat as fa r as I saw. I asked, Could anyone off the streets come in and eat?