Social Media Marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Social Media Marketing - Essay Example Social media marketing strategy may not work if it is not integrated with other digital assets of the company. It needs to be integrated with other forms of digital marketing such as email marketing, affiliates etc. To have a successful social media marketing strategy it is important to have an integrated view of the strategy and social media strategy is executed within that broader strategy.One of the mistakes which are often made by the new marketers is not using the images in their posts. Whether you are posting on Twitter or Facebook, it is extremely important to use images to their best use. Images create more engagement and ensure that your readers are being served with fresh and attractive messages. A mistake which is often made by the new marketers is to portray different messages on different social media platforms which can confuse the followers. To have a successful social media marketing strategy, it is clear that a consistent message shall be delivered across all the soc ial media marketing channels.New marketers often fail to deliver contents which are demanded by the followers. Posting irrelevant contents can be detrimental as it can lose its value for the followers. Above five mistakes can actually fail the whole social media marketing strategy of any firm. If you are new and using social media for the first time to market your brand, it is important to avoid above five mistakes and make a solid case for the success of your brand on social media for the longer period of time.